An analysis of why real content often performs better than perfectly curated posts – featuring Fabienne Gerhardt as a powerful example
In a world where algorithms decide what gets seen, it would seem logical to believe that perfection is the key to success. But for those of us who work in the digital space, one thing is clear: polished doesn’t always mean powerful. In fact, the true driver of growth today is something no filter can replicate – authenticity.
The Shift: From “Instagrammable” to Intentional & Real
Not long ago, Instagram was all about perfection – flawless flatlays, curated vacation shots, color-coordinated feeds. But that polished aesthetic is increasingly being seen as detached and inauthentic. Social media users – especially Gen Z – crave honest, relatable content that feels human, not manufactured.
Platforms themselves are adapting. TikTok built its empire on unfiltered, spontaneous content. Instagram is catching up – pushing Reels, offering features like Stories, Notes, and Close Friends that reward rawness over perfection.
Case Study: Fabienne Gerhardt (@fabienne_ghrd)
One of the most compelling examples of this shift is Fabienne Gerhardt, a digital creator I work closely with. With an audience of over 37,000 followers on Instagram, she’s grown not by staging high-budget, polished content – but by showing up as herself, consistently and courageously.
Why Her Content Works:
- Storytelling over Self-Display: Fabienne shares personal thoughts, emotions, and day-to-day moments – not just the highlights.
- Honesty as a Superpower: She speaks openly about topics like mental health, self-doubt, and daily struggles – without trying to impress.
- Community over Clout: Her followers feel truly seen, which drives engagement and long-term loyalty.
In short: people follow Fabienne, not just her content. That’s the difference.
Why Authenticity Performs – Even Algorithmically
While platform algorithms are complex, one principle is simple: they reward engagement. And real, human-centered content triggers more saves, comments, and shares – because it connects on an emotional level.
Authenticity creates resonance – and resonance is what the algorithm values most.
A perfect-looking Reel might be admired, but a raw, vulnerable moment will be felt. That emotional reaction is what fuels organic reach.
Conclusion: The Future of Social Media Is Unfiltered
The message is clear: sustainable growth on social media today doesn’t come from being a “brand” – it comes from being a person. Creators like Fabienne Gerhardt are living proof that authenticity is not a trend – it’s a competitive advantage.
In an era where filters and AI can create almost anything, what’s real has never been more powerful.